Why you need to take marketer’s statements with a pinch of salt

“X JUST DOESN’T WORK ANYMORE” Whenever you hear or read someone making the statement that a particular marketing or sales channel doesn’t work, there’s one question you need to ask yourself… “What would this individual gain from you believing that this sales or marketing channel doesn’t work?” Because I have seen EVERY approach work… and also fail across various markets … Read More

How Brexit Was Won: A Marketer’s Perspective

So it has been done. The UK last week voted ‘Leave’ by 52% to 48% to take Britain out of the EU once and for all. The fallout has been immediate in terms of financial market turmoil. A political earthquake soon followed with Prime Minister David Cameron resigning and opposition leader, Jeremy Corbyn facing a challenge to his position because of … Read More

EU Referendum: Why We Need Optimism Right Now

To all those who voted Remain who are despondent this morning, don’t be… it’s easy to be pessimistic about the result, but what we need now is optimism on all sides about the future of the UK. Because in optimism lies the ability to find opportunity and new ways of meeting the challenges of our globally connected world. Now this … Read More