How skinny is your marketing?

Well, the excess of Christmas Day is over. (And I hope you had a good one) Now, though, our thoughts turn to the aftermath and new beginnings. For many of us, a New Year means a new approach to our wellbeing, whether it’s a detox, weight loss programme or just trying to get fit again. It’s no surprise why most … Read More

Avoid this one marketing mistake every business makes

What businesses are doing wrong when it comes to their marketing copy… and how to fix it. After reading this blog post, I want you to click on this link and download a checklist of the most common errors you’re making in your marketing. There, I said it. What have I done? I have clearly and precisely told you what … Read More

Pick a fight to make more money – Part 2

Last week, I posted on the issue of conflict and friction as a way of developing and improving ideas. (If you didn’t read the post, check it out here.) In the post, I asked you to think about how conflict has featured in your life and business. For most of us, conflict has been an important part of our lives. … Read More

Why having a good fight can be great for business – Part 1

You can discover lessons everywhere. Even in mediocre American comedies. Here’s why. In The Internship, Owen Wilson and Vince Vaughn star as washed-up redundant sales guys who are teamed up with a gang of young tech hopefuls eager to win permanent jobs at Google. As part of the gruelling selection process the team are given tasks they must successfully complete. … Read More