I’m often asked what tools I use when researching and developing copy or building out marketing funnels.

For a start, is that really the most useful question you can ask me?

With all the conversion problems blighting your sales page, your highest priority is wanting to know what email management software program I’m using?

Really…?

Just kidding (apart from the bit about your sales page).

Here’s the tools I use.

 

LeadPages

LeadPages

Want to know what I love about LeadPages? It’s total and utter immovibility. It’s complete refusal to allow editing of its templates is a kind of poetic stubbornness. In a world of customisation, modification and personalisation, one piece of landing page software is going against the grain… and what this means is you can’t mess up your landing pages. Even if you’re a total buffoon, it is virtually impossible to make your landing pages and squeeze pages look bad. It doesn’t say idiot-proof, but it should. Because it is. Idiot-proof. LeadPages also benefits from a ton of features including mobile responsive templates, search templates by conversion, integrations, A/B testing, digital delivery and unlimited traffic on unlimited domains. Oh, and it has an awesome WordPress plug-in. Click here to get started on Leadpages now.

 

Aweber

Aweber

When it comes to email programs, Aweber can’t be beaten in one category: deliverability. It’s ironclad double opt-in requirements means you’re not going to be messing with subscribers who don’t want to be messed with… which is a good thing. Aweber is kind of like the special ops guy who’s been out in the field on his own too long… you don’t really want to socialise with him, he kind of awkward and private but when you want him to do his job, MAN, he does his job. That pretty much sums up Aweber. It’s not as flexible, it’s kind of awkward compared with super easy-to-use programs such as MailChimp… but no other program is going to get you into your prospect’s inbox as efficiently as this. Grab a 30-day trial for just $1 here.