I’m on a roll today.
First up at the Hove Albion chapter of BNI, I scored the weekly prize for Best 60 Second presentation. As part of the presentation I distributed copies of Pavilion Electrics‘ Feedback Report forms which are given to domestic customers to rate our electricians. They are rated not just on the quality of the workmanship – which is a given – but also on their cleanliness, attitude and how helpful they were to the customer. These are also a very useful source of testimonials from customers and also allow the contracting team to identify any issues that may have arisen so they can be dealt with quickly. As a result of using the feedback forms, we can state that 97% of respondees say they would use Pavilion Electrics again and 97% said they would recommend Pavilion Electrics to a friend. I fully agree with Hove Albion BNI member Alan Novis of Prestige Promotional Products, who handed me the prize, that this is something all businesses should be doing.
The upshot of this little prize is not only a nice little cup (which I have to give back next wekk – boo!) but more importantly a chance to speak about the business for two minutes. I’m already planning a good presentation with an outstanding prop that will hopefully wow Hove Albion’s members.
Second, at my monthly local Entrepreneur’s Circle meeting in Brighton, I was, to my great surprise, awarded Entrepreneur of the Month for June. Our Business Growth Advisor Lucy Ignatiadis of Iguana Business Solutions pointed to the consistent implementation of marketing ideas that have helped contribute to growing Pavilion Electrics’ customer base and our sales as a result. The change process over the last few months has been very rapid within the business and we’re moving forward very quickly in building our customer list and extracting greater value from existing customers. As a business that has, in the past, relied on word of mouth and referrals (and these really have been good), Pavilion Electrics has not done enough to shout about the great work we do across Sussex in such a range of buildings from the Royal Pavilion to churches, museums, hospitals and schools.
The Sussex South group is a really good, supportive bunch and I always leave the meeting with new ideas that can be implemented as well as a list of goals for the coming month. Lucy also makes sure everyone is buzzing during the meeting by providing an avalanche of sweets and chocolate.